As a soccer fan, I've been impressed with the way the MLS teams have chosen names for their teams over the years, often relating the team name to something historically significant from the city. One of the newest teams to enter the MLS is the Portland Timbers.
Beyond their great logo (seen above), colors, and ideal location, the team has put out an incredible ad campaign to promote the team's inclusion into the MLS. Using local people as their subjects, the campaign shows these ordinary (and therefore interesting and unique) people posing with tools of the lumberjack trade. No words, just the image is enough to communicate the message. Nice work, Timbers design team!